Posts Tagged ‘web 2.0’

Thoughts on Twitter

A few months ago I had never even heard of Twitter.  While I still don’t spend my day sending out 140 character-long messages about my current thoughts, I learned a ton of new information about Twitter, web 2.0 technologies and social media.  My first reaction was similar to that of many new users, “why would anyone want to know what I’m doing right now?”  However, I quickly learned that the little bird’s question was actually much more in-depth than it’s counterpart the Facebook status update.  I was surprised at how useful I found the majority of the information exchange.   I think that Twitter has huge potential as a social media networking tool to connect people and ideas in real-time.

One of my first impressions of the site was the overwhelmingly narcissistic idea that formed its foundation.  While it could be used for updates on what you’re cooking for dinner, I believe that the users have steered it towards a much more functional purpose.  Social media sites like Facebook essentially direct people in how to use their product.  The simplicity of Twitter grants the user control to make the platform benefit his specific needs.  One of the most important aspects of Twitter is that it is a platform to be manipulated as the user sees most appropriate.

A second essential characteristic of the site is its democratic structure.  In the Twitter-sphere everyone is created equal.  This idea has incredible implications for the journalism world.  The equalization of the playing field at the same time humanizes large news organizations while giving an individual journalist the opportunity to reach millions of people at the click of a mouse.  I have a fairly wide variety of users that I follow so it’s completely normal that I see a CNN update about an Obama speech at the same time I see a friend’s commentary on the same issue.  This democratization also allows an individual to develop a massive following.  It is an open invitation to market oneself and develop into a trusted brand that people will turn to in order to find valuable information.  The technology enables the individual to take grow into a powerful source of information.

The framework of the platform also facilitates an unprecedented manner for groups to communicate in real-time.  For example, I’ve used WeFollow as a resource to find important leaders in the travel arena.  So if I’m planning a trip to Latin America, I can send out a tweet asking for advice.  That tweet generates a real-time conversation where others begin replying with valuable links and information.  The amount of information and travel advice on the Internet is so overwhelming that I could spend hours searching through web sites without finding the information that I’m really looking for.  However, Twitter enables me to associate with like-minded and respected peers.  Each one of them is a wealth of information and also associates with similar people.  By pooling our knowledge and resources we can have a live conversation while exchanging links, stories and tips.  This presents an extraordinary opportunity for the journalist who covers a specific beat.  By focusing your expertise in one area you can become a leader and help motivate followers to engage in mutually-beneficial dialogues.   This new model of group communication between respected and knowledgeable individuals encourages personalized expertise and eliminates the annoying inefficiencies of the hunt on your standard search engine.

An additional benefit of real-time communication is the potential to rapidly mobilize and organize groups.  Compared with other nations and other times in our own history, we live in an era of relatively comfortable apathy.  Yet, I see Twitter as an invaluable tool for groups interested strategic organizing.  Locally, it could have been a huge asset to the groups involved in direct action and civil disobedience during the WTO meetings in Seattle in 1999.  It also has the potential to rapidly draw attention to breaking news issues.  Following natural disasters, for example, the most reliable information often comes from citizens who are already on the scene rather than large news organizations.  Twitter could help expedite the exchange of accurate information between people on the ground and the news groups, aid organizations and general public waiting to learn more.

My experience with Twitter has definitely changed me from a skeptist to a promoter.  The structure of platform makes it an amazing tool for journalism and the exchange of information.  The even playing field enables individuals to develop their expertise and followers to become trusted sources.  It also encourages like-minded people to bring their knowledge into an open dialogue and flow of information.  Since this communication occurs in real time, it can be an incredibly efficient way to connect people through new thoughts, ideas and innovations.  The immediacy of this conversation is great way to bring instant attention to a developing issue.  I’m interested to see how Twitter and the idea of real-time networks of information develop in the coming years.

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Tips for reporting in the Digital Age

1.  Common sense still applies.  For example, Photoshop is great tool for manipulating photos but there are differences in what is permissible for personal use and what constitutes a news photo.  While it is perfectly acceptable to remove wrinkles from a picture of a family member that same practice would be an inappropriate alteration of content in journalistic terms.

2.  Use your audience.  The decreasing divide between the producer and consumer of news content allows readers to be a great source of information.  Many readers are also experts in their own field and can be efficient fact-checkers if they are encouraged to comment.

3.  Transparency is crucial.  These days many journalists are apt to create a brand for themselves to help market content.  It is important that this identity be genuine and not misrepresent or skew the goals of the journalist.  This is especially essential in the blogosphere, where readers have little patience for veils and are quick to question a source’s motivations.  Transparency also helps prevent potential conflicts between the editorial/content aspect and the business/revenue aspect.

4.  Your peers are your friends.  The days of competing newspapers are coming to an end.  To excel in the virtual world, a journalist must consider his peers as assets to his success.  If someone breaks a story or idea before you do, acknowledge his efforts and provide additional information and commentary.  This community mentality can also help you stay aware of developing trends.

5.  It’s okay to make mistakes.  Always check facts and information before publishing.  However, one of the advantages of online content is the ease of updates and corrections.  Just make sure you take responsibility for the mistake and make a thorough effort to clear up any confusion and prevent similar mishaps in the future.

This is by no means a comprehensive list.  Online publishing brings an amazing amount of new opportunities and responsibilities.